A very interesting thing happened today. KeaneVCC follows both CNBC and The Wall Street Journal on Twitter. The differences in cultures of Chipotle and McDonalds were put on full display with separate press releases thrown up on Twitter within an hour of eachother.
Chipotle has announced (CNBC link here) that in order to continue to get the best employees, they are raising benefits to include tuition reimbursement, paid vacation, and paid leave.
McDonalds also had a major announcement today. They hired Robert Gibbs their new Chief Communications Officer (Wall Street Journal link here).
It is interesting to think that up to a certain point, both companies are committing millions of dollars on their corporate message in very different ways in order to achieve the same goal. Lately there is more and more evidence of this cultural divide between companies run by Boomers and Gen Xer's and newer companies run by Gen Xer's and Millenials. Newer companies seem to be going back to the WWII generation model when it comes to compensation and employee value.
No comments:
Post a Comment