KVCC Person/Group of The Week is Polar

Each week, a person or group is promoted for their work in creating or improving a product or service. If Keane Venture Capital and Consulting has any relationship with the person or group, it will be disclosed. The weekly highlight does not mean that KVCC is recommending a purchase of a product or service. The article is not sanctioned by the individual or group. 

This week, the group of the week is the wearable technology company Polar. They were chosen because of their consistent, extensive, and successful work done in this area for over 30 years. The amount of new wearable tech companies along with companies that are regularly focused on other areas that now are entering this market is a true validation to the vision and plan of the founders and employees of Polar. So while you will hear about all the new this and new that about heart monitors from other companies, know that Polar has been doing it for three decades. 


Previous People or Groups of the week include John Legere and T-Mobile, Not Imposssible Labs and Time, Good Guide, AngelList, Patagonia, Blackrock Group, and Nest. 

KVCC Person/Group of The Week (Dec 6) - Patagonia

Each week, a person or group is promoted for their work in creating or improving a product or service. If Keane Venture Capital and Consulting has any relationship with the person or group, it will be disclosed. The weekly highlight does not mean that KVCC is recommending a purchase of a product or service. The article is not sanctioned by the individual or group. 

This week's Person/Group of The Week is Patagonia and its founder Yvon Chouinard. This company's business processes goes beyond just doing good. They even show you what they are doing bad. In Patagonia's business, that means bad materials being used or processes not friendly to the environment. On its website, you can see how each item is made and what materials are included in making each item. This includes materials and chemicals that the company wishes not to use but do so to create the product. One of the explanations for the large amount of disclosure is the devotion to transparency that the company's ethos demands.  

Showing how your business really works allows customers to make a stronger decision as to purchasing your product. Patagonia feels transparency is an important tool to increase business. More honest feedback and customer loyalty can come from being transparent as a company. It is clear as to how Patagonia is successful in its business model precisely because they are clear as to what materials and processes are used for their products.