Thoughts on Elon Musk's "Master Plan"

by Michael Keane

Some people have been heavily questioning the “Master Plan” of having all electric vehicles including large trucks created by Elon Musk. But there might be a misconception within that “questioning” thought pattern. For one,  notoriety might not matter to Musk. It may not be that Musk is looking to be the sole or primary supplier of the vehicles. He might know of other companies working on the issue and feels his vocal support of the project will give the industry a boost.  Ultimately, though, this is only a part of his master plan. It is well known that his true master plan is to see humans get to Mars and that means fuel.

Mr. Musk has clearly and regularly shown his indifference towards others opinions of him and his strategies. Part of the reason is that he understands that he is going after some seriously large issues and knows that a straight line to success is laughable but also that success is attainable. When you look at his history, it is full of both successes and failures. But there is always progress. When the project is successful, the progress is paradigm changing. A great early example is Paypal. Even when there is a failure (think projects for Tesla and SpaceX), there is still progress.

There are many small companies doing great work on creating this reality. But because of uncertainties, some companies are nervous about their own sustainability. Hearing positive comments and support from Mr. Musk gives a sense of inspiration to continue the hard work of innovation that currently going on in this space.

Environmentally speaking, there are few people that are driving the needle forward in getting the rest of us off of fossil fuels. This master plan seems to be the next step in the process. If you could have this as your legacy, wouldn’t you try and do the same. At the very least, we should be out in the marketplace supporting these missions in any way possible. This article is one of those ways.

With all of that said, the main master plan is what is probably driving all other master plans of Mr. Musk. Getting humanity to Mars is not easy. Especially from a private citizen like Mr. Musk. It is really something that he and his team are not afraid to take on other master plans in order to succeed in the Mars master plan. They have found success in driving down rocket costs and fuel is one major component of that plan.

Moving the process of electric vehicles is one major goal of Elon Musk. His announcement of the master plan for it undoubtedly will move the process forward. Will it end up exactly how his master plan expects? Probably not. But it will probably be darn close. It will probably be even better as now more people and visions will influence and be influenced by the announcement. Now is a great time to get that electric vehicle idea out and worked on!

Per disclosure, KeaneVCC’s partner KDK Fund owns shares of Ford. KeaneVCC has also recently written blog posts on the effects of the electric vehicle on the insurance, oil, and local taxing authority areas. You can find the link here.     

Electric and Driverless Vehicles (pt.2)

by Michael Keane

Electric and Driverless Cars  Part 2

Electric Vehicles

In a previous post, a couple of large issues that the transportation industry was outlined. In this article, the focus will be on how the energy, insurance and governmental taxing agencies will handle the growing use of electric vehicles. Will energy companies be able to pivot off of its reliance on vehicle gasoline for profit? Will insurance companies be able to handle the likely decreased premiums due to vehicles no longer needing protection against gas related incidents? Will taxing authorities be able to pivot off of the taxes received from gas?

Energy companies are in a very precarious position. They are finding that there is a glut of fossil fuel energy while at the same time a lessening of demand for it. A big and growing culprit of this is the expansion of the electric vehicle. With non-fossil sources of fuel Companies like Tesla, GM, BMW, and others have put in large resources to build out these vehicles. as alternative fueling grows, so does demand for the vehicles. This increased demand is bringing costs down into an area where the masses are able to participate.  

One possible rock to lean on during this time is the time period just as the automobile was becoming more and more popular. Energy companies faced a similar threat to their business as electric lights replaced oil in homes. The question becomes what is the switch they need to make. The larger companies should be able to absorb some of the trouble. But overall, margins are going to get squeezed.

In terms of insurance, there is one item that I can think of that should lessen premiums. That item is the removal of gas and oil (extremely flammable) from the vehicles. In an article by InsideEV’s (link here), information shows a large improvement when it comes to safety when comparing EV’s with standard vehicles. This could bring down the price of premiums.  One possible solution in the short term is to raise other parts of the monthly premium as the vehicles are generally more expensive and can be more of a steal target because of the newness of the segment.

Taxing authorities should already be figuring out solutions to this issue. The more electric vehicles that are registered in the state, the less revenue they will receive from taxes on gasoline. For example, in my home of Chicago, taxes on a gallon of gas are around $0.30 per gallon. I sure hope they are working on a plan that replaces this revenue. Because with more and more EV’s hitting Illinois roads, revenue is increasingly getting smaller and smaller. But there are alternatives like a flat annual tax on EV’s or an increase in taxes for electricity not generated by NFES. Also, promotion of these vehicles will increase the favorabel environmental effects which should offset some of the financial loss. There aren’t too many administrations who end of badly for making their area cleaner and healthier for their constituents. If you have or plan to buy and EV, reach out to your local office holders and remind them of the benefits for the area.

There are more than a few issues facing the oil, insurance, and taxing authority agencies when it comes to handling the increase of EV’s on the road. But there are ways to continue profitability and success while embracing the change. It is very important not to have blinders on or have your figurative head in the sand at this moment. Acknowledge what is, and plan and act however needed.