Nike Fuelband Not A Failure, Neither Is Wearable Tech

This week, Nike announced that they are stopping production of the Fuelband. In a few articles, there is a sense that because Nike stopped producing the Fuelband, wearable technology is on the downturn. See Yahoo! article here. Nothing could be further from the truth.

Nike stopped because the Fuelband doesn't fit into its classic business. There are also other competitors that have a far superior technological expertise in the wearable tech space than Nike. When you have companies like Apple, Samsung, Fitbit, Polar, and others generating these products, it makes the case that Nike should not be in the space.

If you think are wondering if the Wearable Tech revolution is dead, go on twitter and hashtag wearabletech and see what you find.